Energy choice is becoming more attractive to residential customers of Orange and Rockland Electric in New York. The New York utility company charges a default supply rate to its customers which changes on a monthly basis. The default rate has been above 10 cents per KWh six out of the last nine months, causing electricity customers to look into competitive offers.
The Orange and Rockland price to compare average over the last 12 months is 9.858 cents as of March 2011. From March 2010 to February 2011 this changing average had been above 10 cents. Currently, a six month fixed competitive offer of 8.5 cents is available which also includes a promotional $75 visa gift card. The 8.5 cent offer is a 14% savings versus the 12 month default average. The idea of saving 14 percent on the electric bill is having a positive effect on electricity shopping in New York.
Unlike other deregulated electricity markets where price to compare default rates are fixed for several months, New York Orange & Rockland price to compare rates are variable and change monthly. This has caused a slow transition for customers to shop and compare electric rates. However, with recent data showing that electric default rates in New York have been significantly higher than competitive fixed electric market rates, customers are starting to warm up and welcome the idea of electricity choice.