Energy Plus Company Review

The Energy Plus Company has seen tremendous market growth since being founded in 2007. The company’s success is centered around their rewards programs which they built with household name corporations in the airline, hotel, and retail industries. In 2011 the company was bought by NRG, a fortune 500 company who owns several other retail brand energy companies. Energy Plus offers electricity service in New Jersey, Connecticut, Illinois, Maryland, Massachusetts, New York, Ohio, Pennsylvania, and Texas

Energy Plus has built their marketing campaigns around their ongoing rewards programs, similar to credit card reward programs; the more power you use the more rewards you will get. They entice people to sign up for their electric variable rate service, and in return customers can receive their choice from a variety of rewards including cash back, student loan payoff funds, airline mileage, or gift certificates to retail stores.

For customers looking to maximize their savings, the problem with the Energy Plus Company is that they not only charge a variable rate that has no limit to how high it can go, but they don’t even post what the initial variable rate will be when you get your first bill. You might get reward points or cash, but that money is coming from an inflated monthly electricity bill. In the north east markets, where the majority of the Energy Plus Company customers are located, smart shoppers can save a tremendous amount of money on their bills by taking the time to compare low fixed electric rates. In many areas savings are above 20%. For example, Illinois electricity consumers living in the ComEd area can currently save up to 29% versus the local default rates. However, according to customer surveys, the Energy Plus Company charges rates that are close to the utility default rates and sometimes more.

Their contract states:

“The variable rate may change each month and will reflect the cost of electricity, including energy, capacity, settlement, ancillaries, related transmission and distribution charges and other market-related factors; plus all applicable taxes, fees, charges, costs, expenses and margins. The rate may be higher than your EDC’s rate. EP does not guarantee any savings over the EDC’s rates for the entire term of this Agreement”

In conclusion, the Energy Plus Company has a successful marketing program going because their is a market out there of uneducated consumers whose eyes light up when they see the word “REWARDS”. However, in the end these consumers end up paying more money for the rewards they earn then they are worth. Smart electricity shoppers should focus on getting the lowest fixed rate available in their service territory.


{ 0 comments… add one now }

Previous post:

Next post: